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How did Kenneth Chenault reorganize American Express?

Updated: 9/19/2023
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IntnlDirofBizBios

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13y ago

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As the head of American Express Company (AMEX) he reenergized his company's brand, increased its market share, and won back many of the merchants who had abandoned the firm because of its high fees.

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Q: How did Kenneth Chenault reorganize American Express?
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Related questions

Who is in charge at American Express?

Kenneth Chenault


Who is the CEO of American Express?

Kenneth Chenault is the Chairman and CEO of American Express.


What company does Kenneth Chenault run?

American Express Company


Kenneth Chenault became the 1st Black CEO of what company?

American Express.


Who is Kenneth I. Chenault?

Chairman and chief executive officer, American Express Company


What does Kenneth Chenault do for a living?

Chairman and chief executive officer, American Express Company


What was Kenneth Chenault's first job at American Express?

a director of Strategic Planning in Travel Related Services.


What nationality is Kenneth Chenault?

American


What positions at American Express was Kenneth Chenault appointed to in 1995?

In 1995 Chenault was named vice chairman, and two years later he was named president and chief operating officer.


How did Kenneth Chenault turn around American Express's merchandise-services unit?

Instead of luggage tags and clocks Chenault invested in bigger-ticket items such as electronics and home furnishings.


How long has Kenneth Chenault worked for the American Express Company?

American Express Company, 1995-1997, vice chairman; 1997-2000, president and COO; 2001-, chairman and CEO.


How did Kenneth Chenault increase market share at American Express?

Chenault led AMEX's campaign to build links with banks, changing the company's traditional policy of only issuing cards directly to consumers.