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Today, Tiffany became the powerhouse jeweler because it has evolved from a small buisness to a major corporation. Today, this jeweler has been in the buisness for over 150 years and its reputation of having great jewelry is rising with all these people buying their jewelry. So many people today go to this jeweler to buy their jewelry because they have built a well reputation and because they have stores worldwide. Another explanation behind Tiffany's success is the quality of the material that they use within their jewelry like 120 carat diamonds.

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