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How did skinny jeans start for guys?

Updated: 8/18/2019
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10y ago

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As skinny jeans were such a big hit for girls, retailers and clothing makers saw a chance to make money by popularizing them among men. By using persuasive advertising that portrayed skinny jeans as hip and youthful, and sponsoring male celebrities to wear them, skinny jeans were soon accepted as mens legwear.

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