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they focused on appearance because of television and were required to raise more money because of the different means of advertising and campaigning.

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vastcathedral

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6mo ago

The election of 1960 marked a significant shift in the way candidates run their campaigns. It was the first election where televised debates played a major role, allowing candidates to directly engage with voters. This led to a greater emphasis on image and charisma, as candidates had to present themselves effectively on screen. Additionally, the election highlighted the importance of public perception and messaging, leading to more strategic and carefully crafted campaigns in subsequent elections.

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Q: How did the election of 1960 change the way candidates run their campaigns?
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