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Developing companies need information for a number of reasons. The most important reason is to know what/how the competition is doing. It's not wise to start a company and know nothing about your competitors as far as strengths, weaknesses, opportunities, and threats as it relates to your company.

You also need information in order to know which targets to reach, to know that your unique selling point should be, and how you should position your company; among other things.

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