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Q: How do you calculate customer margin?
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Methods to calculate conversion in retail?

Customer conversion rate = No. of customers walked in the store / No. of customer who made a purchase


I was told that you should divide the cost of an item by .75 for a 25 perc. margin. However this result is different from a 25 markup. What is the difference between a percentage markup and a margin?

Margin is the percentage of profit based on sales price while mark-up is the percentage gain based on cost. A 25% mark-up results in a 20% margin. For example, an item costs $80. You mark it up 25% (80 x 1.25) and you selling price is $100. A profit of $20 is 20% of $100 so you have a 20% margin. Similarly, a 50% mark-up will result in a 33% margin. To calculate the selling price at a given margin, you have the correct formula. You divide the cost by 1 minus the margin percentage. So, if you want a 25% margin, your cost will be 75% of the selling price. So you take cost divided by .75 to arrive at the price. If you want a 30% margin, divide your cost by .7 which is (1 - .3).


How do you calculate net marketing contribution?

NMC = [Market Demand x Market Share x(Revenue per Customer - Variable cost per customer) ] - Marketing Expenses


What is the Scope and importance of retailing?

To gain customers and dealers at the expense of competition requires better margin & more sales promotion tactics and better customer service (spare parts for cars emphasis on daily promotion.)


What profit margin do furniture retailers have?

According to Chron, the average profit margin for furniture retailers is 2 percent. This is up from other retailers who normally have a 0.5 percent profit margin.