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When choosing a life insurance company, you need to be sure that the company is financially strong, and exhibits a good performance record (including regarding claims and customer service) with a reputation for integrity. An online insurance provider should be able to furnish you with financial information of all the insurance companies on its database. A good website will only deal with companies that have proved themselves and can provide you with the A.M. Best rating of the insurance company you are interested in. Look for ratings of A or higher (the highest being A++. Other organizations that rate insurers are Standard and Poor's, Moody's, Fitch, and Weiss. An insurance website should be able to provide you with ratings from any of the above. Also make sure that these ratings are current and have been updated recently.

Using an online service supposes that you have some knowledge of how to select an insurer and a methodology for determining how much life insurance is needed. Not all people have the time, inclination, or ability to do this. Therefore, consulting a licensed insurance agent or broker is frequently advisable.

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Q: How do you choose life insurance providers?
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