You can't. They must be thrown away.
Correctly chromed steel rims don't peel. I think you are looking at your hub caps which are sometimes plastic with a chrome coating. Sometimes the chrome coatings on plastics do peel. Take the hub caps off and get to your local auto supply store for an easy replacement.
There are multiple places that offer chrome plating in the Louisville, KY area. A listing can be found at: http://thecityoflouisville.com/plating/index.html One of these sites may be able to chrome the aluminum hubcaps; however, this will depend upon the chrome process used.
Ebay
There are dedicated car stores such as Halfords that sell hub caps. One can also go to a local car dealer specialising in the make of car the hub caps are required for. Potentially cheaper alternates include breaker yards and internet auction sites.
Wheel center caps are generally made of aluminum or chrome plastic.
Chrome Polish
Hub caps?
No, The oven cleaner will eat thru the chrome. Its a good way to strip it but not clean it.
if they are rims they are steel or alloy with a clear coat(do not clean with hars abrasives or the clear coat will strip and the wheels will stain with brake dust) if they have hub caps then they are stamped steel
Replace the clips.
You must use a crow bar
Audi's don't use hub caps. The wheel is one big piece.