How do you convince someone to buy your prouct?

Answer 1

By convincing them that your product will meet at least some of their needs better than something else.

You are an auto company. You sell five things: a subcompact car, a midsize car, a police car, a truck and a sports car. These have to be sold differently.

You sell the subcompact by showing that it uses less gas than other cars its size, that it's easy to park and is fun to drive.

You sell the midsize car by showing that people's families will be safe and happy in it.

You sell the police car by showing it will last longer than other brands of police car and it has enough power outlets to run all the equipment a modern police officer needs.

You sell the truck by proving you can carry more weight in it than in other similar trucks.

And you sell the sports car by proving the prettiest women prefer to go on dates in it.