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How do you do Qualitative?

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Anonymous

∙ 8y ago
Updated: 11/8/2021

Generally speaking, qualitative research seeks opinions - rate product X from 1 to 5 for (some aspect of it), while quantitative research seeks use/frequency - do you use product X. Quantitative research asks people who they will vote for, qualitative research askes them why they will vote that way.

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Annamarie Trantow ∙

Lvl 10
∙ 3y ago
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