Usually, the advertising agency responsible for the Nike account has a musical director. He or she comes up with some possible songs that would fit the newest commercial, and then works with whoever the commercial's producer is going to be. If you are asking how you get your song played in a commercial, normally the advertisers prefer a song that is already a hit (or should have been a hit), although there are sometimes exceptions if the ad agency or producer is attracted to a particular song they saw on YouTube or heard in some other venue.
"Express your self"
chalk song - nike
If you're looking for the same song I was, it's an Adidas commercial and the song is Beggin' by Frankie Valli & The Four Seasons
The song in the 2010 Nike commercial (first aired during the Vancouver Winter Olympics) is "Ali in the Jungle" by The Hours.
Hocus Pocus by focus
Misread by Kings of Convenience
Candyman by Cornershop
u2
Misread by Kings of Convenience
Artist: TV on the Radio Song: Wolf Like Me
Revolution (the single version)
M83 - Midnight City