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To develop a promotional plan, you must first of all carry out a SWOT analysis of your business situation.

Besides that step, there are several key areas to be ascertained:

1. budget
2. product knowledge
3. nature of market
4. life cycle of product
5. target market segment
6. specific promotional element concerned
7. promotional objectives
8. nature of product ie B2C, B2B or both.
9. economic situation
10. contingency factors

Once you are 100% clear on these matters, then, you will develop a promotional plan that will definitely meet anticipated goals.

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15y ago

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