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The best way to create a video introduction for marketing is to be yourself. You want to establish a trusting relationship between you and your future customer. Don't try to be someone you're not because people will see this very clearly.

Also, talk in the video like you are addressing only one person. It needs to be conversational, like what you'd talk like to your friend. There's a very informative video with more info I found on this at http://joefier.com/?p=134

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Q: How do you prepare a website introduction video from a marketing point of view?
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