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You do not have to register a trademark but you can. If you do not register, you can put a TM or SM next to your trademark name to show that it is your trademark. You should do some research before using the name and claiming a trademark to make sure nobody else is using it.

You can register your trademark with the US Patent and Trademark office. See the related link. This offers you extra legal protections such as the ability to bring a court case in federal court due to an infringement, protection from US customs that prevents imports of products using your same trademark, having your trademark documented so that you have proof you used it first, etc.. When you do this you put an R with a circle around it next to your tradmark name.

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Q: How do you put a trademark on a business name?
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What business can you trademark?

Rather than trademark a business, you would trademark its marks used in trade: name, logo, slogan, etc.


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No, but a website name can be registered as a trademark just as a business name. At the top of this page, you'll notice that "Answers.com" is a registered trademark.


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The ® symbol can be used after a business name that has been registered as a trademark.


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