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When a person loses credibility with his business clients it frequently is the result of losing money or some other item of value. If this situation was caused by dishonesty a correction is required to regain credibility. As example; a stock broker guarantees a profit for his client if the client buys 1000 shares of the xyz corporation. The investment gos badly and the client must take a loss. The recommendation to buy may be the result of needing a commission for the purchase or not informing the client that there is no such thing as a guaranteed profit in the stock market. Either way the issue is the result of intentional or non intentional advice. To regain credibility with the client, there are two measures that can be taken. A. admitting to the client he has made a mistake in the advice or reimbursing his client for the loss. The latter action is rarely done as the action cannot have been minor as credibility is lost. B. Attempting to regain confidence because the advice was given for the sake of personal profit.

Admitting this item will never help him regain trust. The client cannot deal with such a situation. The salvation here would be based on the extreme mercy of the wronged client. The final answer here is to always be totally honest with your business clients and reimburse them for the bad recommendation.

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12y ago

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