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Carbon offsets and permits cannot be "sold" to people who care about the environment as offsets and permits are essentially giving the impression of doing something while doing business as usual. The solution and goal to carbon emissions control is to reduce the actual total emissions, rather than mathematically demonstrate a lower emission from any particular site.

It is the same as sticking one hand in boiling water and the other in ice water, claiming that as the average temperature is okay, you are comfortable.

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How do you sell carbon offsets to people who care about the environment?

Carbon offsets cannot be sold to people who care about the environment as offsets are essentially giving the impression of doing something while doing business as usal. The solution and goal to carbon emissions controlis to reduce the actual total emissions, rather than mathematically demonstrate a lower emission from any particular site. It is the same as sticking one hand in boiling water and the other in ice water, claiming that as the average temperature is okay, you are comfortable.


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