Standard pricing for the wholesaler is purchase cost from the manufacturer plus 40%.
A wholesaler links the manufacturer to the customer. A wholesaler also ensures that all goods from the manufacturer are marketed.
A wholesaler marks up their merchandise or services to a retail price. They are the second level after the manufacturer.
A wholesaler is basically the 'origin' (manufacturer, etc.) of goods. The distributor is the person or business who buys goods from the wholesaler and sells goods to a dealer. A dealer is the person or business who sells goods to the public (me and you).
A van and truck wholesaler is a person who purchases vans and trucks right from the manufacturer. He or she will then sell the trucks and vans to a retailer.
A limited function wholesaler is someone that works with business owners. They work with them to lower the pricing on merchandise, but with fewer benefits of those wholesalers that are full functioning.
A retailer is a medium between manufacturer or wholesaler and the public. He/She buys from manufacturer or wholesaler to sell direct to the public. A lot chain stores or superstores are all examples of retailers. You can go there to buy things from one to whatever. there is no minimum number of stuff to buy.
Some products are sold from the manufacturer to the consumer directly (Denby pottery for example) Other products are sole from manufacturer to wholesaler then to shop then consumer (Costco cake to a cafe) Some products are sold from manufacturer directly to shops then to the consumer- cutting out the wholesaler (e.g. milk from dairy to supermarket)
Wholesale is when things are sold in large amounts; such as household items or canned goods sold by the unopened carton of 24 pieces each. This is usually done from manufacturer to wholesaler or retailer, and/or from wholesaler to retailer. Sales in these amounts are generally not offered to the consumer. A wholesaler is a person, company, or outlet which sells in wholesale amounts.
Drug Information Handbook
A wholesale buyer is a person or business that purchases from a wholesaler or manufacturer and then sells direct as a retailer or sells to a retailer.
Wholesale pricing is the price charged by a manufacturer or distributor when selling to a retailer (generally for large quantity purchases). The retailer then sells the product to the end user at a higher price (retail pricing) in order to make a profit. In commerce, a wholesaler buys goods in large quantities from their manufacturers or importers, and then sells smaller quantities to retailers, who in turn sell to the general public. 'Wholesale' means that you buy items in bulk, not as single items; therefore the wholesale price is much lower than the retail price.
the cost to manufacture/package/ship single items is greater than the selling price.