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How does added value services portakabin offers give it competitive?
Wiki User
∙ 10y ago
The added value services that Portakabin provide give them a competitive advantage as they would be the only company to offer these services. For example- if someone wanted to order a cabin and then realised that they needed more space, one of Portakabin's added value services may be to offer extensions to existing cabins at a reduced rate, whereas another company may not offer this service and the person would then have to pay for a totally new and separate building, thus costing more money. This would mean that, if the customer needed a cabin again, he/she would order from Portakabin again because of the easy and cheap experience that they had last time. In addition to this, the same customer might tell other people about the company, and they in turn may decide to use one of Portakabin'sservices.
Wiki User
∙ 10y ago
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What is basic form of competition is most conducive to the use of marketing mix?
So, what does competition mean in the field of marketing? Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth. Market competition motivates companies to increase sales volume by utilizing the four components of the marketing mix, also referred to as the four P's. These P's stand for product, place, promotion, and price. Knowing and understanding your competition is a critical step in designing a successful marketing strategy. If you are not aware of who the competition is and knowledgeable about their strengths and weaknesses, it's likely that another firm could enter the picture and provide a competitive advantage, such as product offerings at lower prices or value added benefits. Identifying your competition and staying informed about their products and services is the key to remaining competitive in the market and is crucial to the survival of any business.
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What basic form of competition is most conducive to the use of marketing mix?
So, what does competition mean in the field of marketing? Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth. Market competition motivates companies to increase sales volume by utilizing the four components of the marketing mix, also referred to as the four P's. These P's stand for product, place, promotion, and price. Knowing and understanding your competition is a critical step in designing a successful marketing strategy. If you are not aware of who the competition is and knowledgeable about their strengths and weaknesses, it's likely that another firm could enter the picture and provide a competitive advantage, such as product offerings at lower prices or value added benefits. Identifying your competition and staying informed about their products and services is the key to remaining competitive in the market and is crucial to the survival of any business.
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