How does marketing help an organization in achieving its goals?

How does Marketing help the organization to meet its organizational goals?

Marketing is the lifeblood and the backbone of any organization. Without this, a firm is good as nothing. For marketing conceives the product, prices it, distributes it among all the logistically feasible areas and promotes it the best way it shoud (basic four Ps).

More so, it also formulates the most effcective strategy/ies in order for the firm to cope up and meet the ever-changing and fast-paced trends and demands of the business environment. It conducts research, creates short, mid and long-term plans and develops feasibility studies on whether a certain venture would become a click in the market.

Simply put, marketing is the most essential and vital element of nay organization since it is the one that produces profit and customers - and retains them for the firm.


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