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Here is one basic way: Every time pirated software is distributed, it impacts the company's potential market. People who might have considered buying the software are being given a free copy, or are buying a pirated copy for far less than the owners are charging. Software is "intellectual" property. It is not a thing, like a piece of real estate or jewelry. But it is property, and the people who created it (or those to whom the creators sold rights) are its owners. Accepting and/or distributing pirated copies is property theft.

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