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How does social media act as a crowdsourcing tool?

Updated: 8/20/2019
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If you would like to have some information about lets just say a paint color for your house. You may ask all of your friends on Facebook, Twitter or other social networks for an opinion of the color. Get all of that information then come up with an educated guess or insight of what paint color you might choose based of your friends "the crowd" information you obtain.

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