answersLogoWhite

0

DoubleClick's DART (Dynamic Advertising Reporting and Targeting) and Boomerang advertising network operate by enabling advertisers to serve targeted ads to specific audiences based on user behavior and preferences. DART collects data on user interactions and utilizes tracking cookies to analyze this information, allowing advertisers to optimize their ad placements and improve campaign effectiveness. Boomerang, integrated within DART, focuses on delivering rich media ads across various platforms, enhancing user engagement through dynamic content. Together, they streamline the ad delivery process and provide detailed reporting to help advertisers measure performance.

User Avatar

AnswerBot

4w ago

What else can I help you with?