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How does the international nature of e commerce affect its infrastructure?
Wiki User
∙ 11y ago
Any business that engages in electronic commerce instantly becomes an international business. When companies use the Web to create a corporate image, or build a community, they are automatically operating in a global environment.
Businesses engaging in electronic commerce must be aware of the differences in language and customs that make up the culture of any region in which they do business.
The barriers to international electronic commerce include trust, language, culture, and infrastructure issues.
Trust Issues on the Web
• Very important to establish trusting relationships with customers
- Rely on established brand names
• Difficult for online businesses
- Anonymity exists in Web presence
- Banking example: browsing site's pages
• Difficult to determine bank size or how well established
• Business must overcome distrust in Web "strangers"
Language issues
• The only way to do business effectively in other cultures is to adapt to those cultures.
• The first step to reach foreign customers is to provide local language versions of a Web site.
• This may mean translating the Web site into another language or regional dialect.
Cultural issues
• The combination of language and customs is often called culture.
• Some errors stemming from subtle language and cultural standards are culture issues.
• On the Web, designers must be very careful when choosing icons that represent common actions.
• Even colours or Web page design elements can be troublesome.
Government and culture
• Require acceptable communication methods, styles
• Some governments require local language only web pages
• Some governments filter content, impose some censorship
Wiki User
∙ 11y ago
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How does the international nature of e-commerce affect its infrastructure?
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