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international marketing describe its nature and need?

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Define the concept of international marketing also explain its scope and nature?

International Marketing is any sales or promotions that you do across United States borders .There are a variety of International Marketing like products that come from over sea's that we buy every day .


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Explain the nature and benefits of International Marketing?

Enhances the domestic competitiveness Takes advantage of international trade technology Increase sales and profits Extend sales potential of the existing products Maintain cost competitiveness in your domestic market Enhance potential for expansion of your business Gains a global market share Reduce dependence on existing markets Stabilize seasonal market fluctuations


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