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Discuss the shift from mass marketing to mass customization?
Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
What is an ecommerce solution?
An ecommerce solution is a software program and hosting service that allows you to sell products on the web. Starting packages are available as a monthly subscription and allow some customization of the site looks and a payment gateway for accepting credit cards.
What are some examples of mass customization?
Flared fenders and spoilers on cars is a good example.
What services are offered by Micros?
MICROS Systems Inc. offers many different services. They aid in development and customization, ecommerce services, hosting and database services, and many different other types.
How does mass customization support a business units competitive strategy?
Mass customization is an operations functional strategy. According to the text, mass customization requires flexibility and quick responsiveness. Appropriate for an ever-changing environment, mass customization requires that people, processes, units, and technology reconfigure themselves to give customers exactly what they want, when they want it. The result is low-cost, high quality, customized goods and services. Mass customization is one way to support a differentiation strategy in a hypercompetitive market in which customers are demanding a highly differentiated product at a reasonable price. The customer is primarily interested in purchasing a product designed to its own specifications and delivered where and when it needs them. Even though price may be secondary to specific product characteristics, it cannot be significantly higher than the price for a mass produced good.
What has the author Emil de Jong written?
Emil de Jong has written: 'Mass customization & detailhandel'
What pricing strategy does Adidas use?
Adidas aims to reduce production lead times and increase in-season creation. Its eCommerce business is a big part of this, with the group looking to push its eCommerce business to above 2 billion by 2020. The company will dramatically expand product customization options for its consumers. This will include a shift of its manufacturing from Asia closer to its main markets.
suitecrm customization?
suitecrm customization
What is the purpose of mass customization in marketing?
The purpose is that ultimately every customer can have the exact specification of the exact product he or she (the customer) wants. This is enabled by (amongst others) the internet and mass production.
Which topics are on ecommerce?
ecommerce is a weird word
Mass customization and its use in production Compare and contrast it with other methods?
A nice example of mass-customization: http://www.sunclipies.com They offer exactly tailored sunglass clip-ons for correctional eyeglasses, based on a foto, which the owner of the eyeglasses sends. Like this the sunglass clip ons are really exactly tailored.A contrasting method would be to just mass-produce shapes which match the eyeglasses shapes somehow.
Why is the massive stars is the hottest star?
More mass means more gravity, therefore the mass gets packed closer together, causing more pressure. This facilitates nuclear reactions.
