How have social media affected commerece?

Social media has provided a platform for the businesses or companies to keep up their online presence. Having a good presence in all social media can help the business to stay connected to their customers, ask them their reviews about their offered products and services. Businesses are using social media management tools to know what people are talking about their brands, resolve the issues of their customers, and avoid negative feedback from ruining an opportunity to entice more new and potential customers to their business.