A variety of approaches to this research are used, including use of secondary data sources, observation, interviews with experts, and case histories
Market research is conducted to discover what people will buy. Marketing research is conducted to discover how best to sell it to them.
There are 3 types of marketing research designs, and they are: exploratory, descriptive, and casual.
I am looking for few examples of exploratory research.
Exploratory research is when researcher little idea about topic and not applied previous theories or ideas.
Mobile phone marketing must, first and foremost, be conducted to conform to the law. It must distinguish the purpose as market, social and opinion research and must notify and have the consent of the participant.
Exploratory Research also known as formulative research that focus on the discovery of ideas and insights as opposed to collecting statistically accurate data.
ADVANTAGES: 1) The purpose of exploratory research is to know the unknown 2) It narrows down the scope of investigation
Exploratory research is that is in explicit in nature. And the result of this research is reliable.
A marketing information system is a continuous process of collecting, analyzing, and distributing data relevant to marketing decision-making within a company. Marketing research, on the other hand, involves specific studies conducted to gather information on market trends, customer preferences, and competitor analysis to help in making strategic marketing decisions. In essence, marketing research is a component of a marketing information system.
Exploratory research is that is in explicit in nature. And the result of this research is reliable.
exploratory descriptive
Advantages of exploratory research are: In depth understanding of subject, Idea testing, guidance to researchers, Flexibility of sources, Better conclusions, Strategic planning.