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Increasingly, marketing is viewed less as a distinct functional unit and more as a set of organizational processes where the entire company participates in organization-wide market-oriented behavior.

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Why do not for profit organizations nned to engage in marketing effort?

Not-for-profit organizations need to engage in marketing efforts to raise awareness about their mission and attract support from donors, volunteers, and the community. Effective marketing helps to communicate their impact, build relationships, and differentiate themselves from other organizations. Additionally, it can enhance fundraising efforts and ensure sustainability by reaching a wider audience. Ultimately, strategic marketing enables not-for-profits to achieve their goals and maximize their positive impact.


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What is non-marketing?

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Not-for-profit organizations need to engage in marketing efforts to effectively communicate their mission and impact to potential supporters, donors, and volunteers. By raising awareness and fostering engagement, they can attract resources and support essential for their programs and services. Additionally, strategic marketing helps build relationships within the community, enhances credibility, and differentiates them from other organizations, ultimately driving greater success in achieving their goals.


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What has the author Siri N Espy written?

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