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How is the snack market of walkers crisps segmented and which segments do walkers target?
Wiki User
∙ 16y ago
First off I must say UK based Walkers looks a lot like American Lays Potato Chips. Very interesting.
The distribution end of Walkers seems to be segmented into three primary groups. These target distribution channels seem to be social establishments such as bars and night clubs, caterers, and retailers.
Wiki User
∙ 16y ago
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