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Segmented pricing allows businesses to charge different prices to different customer groups based on their willingness to pay, maximizing revenue potential. This strategy helps capture consumer surplus by tailoring prices to various market segments, thereby enhancing overall profitability. Additionally, it can improve market penetration by making products accessible to a wider audience, ultimately fostering customer loyalty and brand engagement.

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1mo ago

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What is segmented pricing?

Segmented pricing is when two prices are set for one product without a difference in production or distribution costs.


Segmented pricing?

Segmented pricing is a marketing strategy of a company that creates different prices for a product or service even if the production cost is all the same. This is being done usually for products that are being offered internationally.


Customer segmented pricing?

Businesses segment their pricing to appeal to different customers. Managers recognize that some customers are willing to pay more for quality than others.


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The main advantage of establishing per item prices on an order and pricing form is for the customer can tailor to their budget.


What is an example of segmented pricing?

Segmented pricing is when a company charges different prices for the same product based on various customer segments. An example is movie theaters offering discounted tickets for seniors and students while charging full price for adults. This strategy allows businesses to maximize revenue by catering to the varying willingness to pay among different customer groups.


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