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How is the water fall approach and the sprinkler approach be explained two a company that want two explore global market?
Wiki User
∙ 13y ago
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Wiki User
∙ 13y ago
The waterfall approach is a sequential method where a company focuses on one market at a time, thoroughly researching and entering each market before moving onto the next. On the other hand, the sprinkler approach involves simultaneously entering multiple markets, casting a wider net and aiming to quickly establish a presence in various regions. The choice between the two approaches depends on factors such as available resources, market saturation, and risk tolerance.
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