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The laundry detergent Cheer was introduced in 1950 by Proctor and Gamble (also makers of Tide). It was reformulated in 1952 (new blue Cheer) to enhance its effectiveness at bluing, the improvement in white colors by counteracting yellowing.

(* For cheerleading, see the related question "How old is Cheerleading?")

(* For the US singer, see the related question "How old is Cher?")

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11y ago

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