Brand personality is a set of traits that characterize a brand name with human qualities. For example, Apple is seen as hip and young, and Dove is seen as feminist and honest. It includes things like age, gender, class, religion, etc.
A brand personality defines how a brand is perceived by consumers, and therefore is extremely valuable to marketers and brand strategists, as it defines/differentiates the brand from all the others.
A brand personality is created from all the different attributes of the brand. This can range from the very nature of the product - for example, athletic clothing is outdoorsy, young, and adventurous, while insurance is down to earth, upper class, older; a high-priced item might be seen as snobby or rich - to the way it is advertised. The brand personality can take on the same personality as the trademark characters/celebrities who advertise/endorse the product. Even its symbol, such as the Nike "swoosh" or Apple's apple, can be strongly associated with the product and therefore contribute to its personality.
The Personality of the Deity was created in 1838.
The Authoritarian Personality was created in 1950.
Mr. Personality was created in 2003.
The Personality Kid was created on 1934-08-01.
Journal of Research in Personality was created in 1988.
Cult of Personality - song - was created in 1987.
European Journal of Personality was created in 1987.
Uncorrected Personality Traits was created in 1997.
Journal of Personality Assessment was created in 1936.
The Personality Test was created on 2006-07-12.
Split Personality - song - was created in 1986.
BBC Sports Personality of the Year Award was created in 1954.