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Whirlpool manages some strong brands that have developed market and that has created a unique brand in many countries and regions. Whirlpool segmentedÊÊits market mainly based on the price and capacity.
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Can we assume Europe as a uniform market or a segmented market and Why?
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As of July 2014, the market cap for Whirlpool Corporation (WHR) is $11,421,034,322.28.
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