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Q: How would you classify Frito's marketing strategy of its lay's potato chips in china ---was it globalization adaptation or customization?
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How would you classify Frito-Lay and marketing strategy of its Lay and potato chips in china was it globalization adaptation or customization?

I need an answer from you guys


What are the characteristics of products and how do marketers classify products?

Characteristics of a product are products are tangible,products can see,


How can you classify companies based on their mix of products and services?

convenience products, shopping products, specialty products, unsought products, industrial products, materials and parts, capital items, supplies and services


What is a market research department do?

Before introducing any new product or modifying a product an organization is required to know about the market - geography, demography, location, size of the population, nearness to the market etc. All these could be considered while doing a market research. Old books and research papers also prove to be useful. The dept. measures the viability of the project and classify the research accordingly.


What is Demographic Segmentation?

Absolutely! Here's a breakdown of demographic segmentation in clear terms: Imagine a giant pie representing your entire customer base. Demographic segmentation is like slicing that pie into smaller pieces based on common characteristics your customers share. These characteristics are things like: **Age:** Young adults, middle-aged folks, retirees, etc. **Gender:** Men, women, non-binary individuals (depending on your product/service) **Income:** Low, middle, high income earners **Education:** High school diploma, college degree, postgraduate studies **Family life:** Singles, couples, families with young children, empty nesters By segmenting your market this way, you get a clearer picture of who your ideal customers are within the larger group. This allows you to: **Tailor your message:** Speak directly to their needs and interests with relevant marketing campaigns. **Choose the right channels:** Advertise on platforms where your target segment spends their time. **Offer targeted products/services:** Develop offerings that resonate with their specific wants and budget. Think of it like giving a presentation: you wouldn't use the same tone for a room full of teenagers as you would for a group of CEOs. Demographic segmentation helps you speak the right language to the right audience. Here's an example: You sell sporty shoes. Using demographic segmentation, you identify a segment of young adults (18-25) who are interested in fitness and athletics. Your marketing highlights the shoes' performance features and uses energetic visuals on social media platforms popular with that age group. This way, your message reaches the people most likely to be interested in what you offer, making your marketing more effective.

Related questions

How would you classify Frito-Lay and marketing strategy of its Lay and potato chips in china was it globalization adaptation or customization?

I need an answer from you guys


How do you use classify in a sentence?

you can not classify this. How can you classify them?


What is a good sentence for classify?

We will classify this new species as a mammal.How do you classify this, Mister Burns?


Why classify skills?

why do we classify skills


How do you classify invertebrate?

You can classify them from how they are alike and how they are different.


How do plants classify?

You classify plants by their reproduction.


What is the opisite of classify?

The opposite of classify is typically "declassify," which means to remove or make information no longer classified.


How do you classify things?

You tell what something is if you classify it.


What can be the key determinants that influence the attractiveness of a segment in PC notebook market?

IMM-GSM practice of marketing 2nd semester 2011 assignment question 2.2 ...... this will classify as plagarism ... work through your textbook!!!


Is 'classify' a compound noun?

No, the word 'classify' is not a noun at all; the word is a verb: classify, classifies, classifying, classified.Example: We have to classify the origins of the words on this list.


How can you make sentence with the word classify?

She can classify any room! Let's classify these examples, then break for lunch.


What is the base word for classify?

division or dividing into a particular groups