I would recommend contacting the local district office, and from there, it will trickle down to the stores. One of the best ways is to exhibit in a temporary "Wholesale to the Trade" show. Dallas Market Center, LA Mart (Los Angeles) Atlanta Merchandise Mart, All these have websites. Retailers go to these to purchase for their stores. Sometimes you have to distribute a few samples just like sending in free promotional items and corporate gifts and when the retail stores like it or see some possibilities for a big sale for your product, then that's the time they come asking for more. Although promotional items and corporate gifts are really of a different perspective as your own business product because they are usually given for free, it could be a good start to use this strategy.
It is a very important move to let potential buyers know about your product and if you cannot launch it with a small capital, then you can always resort to sampling them to retails stores in some consignment basis where you only get paid per sale and the retails store owners get a cut on your sales.
The Internet provides a way to target your market and allow search engine users to find you however you would want to focus on selling to both. What will be important is the branding of the watches for runners. Try integrating your marketing into the packaging of your product for the retail market to easily distinguish your watch from the others.
Your question is a little confusing, because distribution is usually associated with a manufacturer or distributor of a product, not a retailer. However, if you are a single retailer or a multi-chain retail operation you do need to consider how you will stock and supply your store or stores. You have several options. You can buy direct from a manufacturer or designer, or you can use a manufacturer
If you visit your cell phone providers retail store, they will sell accessories which include cases as well protective screens to prevent scratches from getting on the touch screen. If you would like purchase them at a lesser cost, you can try online at Ebay. They have countless of listings for accessories and protectors that will be at a fraction of the cost that you would find at regular retail stores.
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