Ethos
Pathos
Pathos
Pathos (APEX)
Ethos - Apex
Pathos!
Logos
Ethos
logic and emotion
So that you know what they care about and can use rhetorical strategies that will be effective
Answer this question… Four out of five doctors agree that honey and cinnamon tablets are effective against the common cold. Which type of audience appeal does the statement show?A. Rational B. Logical C. Pathos
Rhetoric, the study of effective language use, recognizes three types of appeals: the appeal to logic, the appeal to emotion, and the appeal to one's ethical principles. The appeal to reason uses logic, often in the form of enthymemes or truncated syllogisms, to convince an audience.
Knowing your audience helps tailor your message to meet their specific needs, beliefs, and values, making it more persuasive and effective. Understanding your audience's perspectives also allows you to anticipate potential objections and address them preemptively in your appeal. By resonating with your audience on a personal level, you can establish credibility and build a stronger connection, increasing the likelihood of them being persuaded by your message.