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There is a great difference between customer awareness and brand awareness. Customer awareness refers to informing customers about anything in the market whereas brand awareness refers to sensitizing customers about a particular product or service.
In marketing, positioning is saying what your product is and who it is for. As an example, if you launch a new brand of shampoo, you need to say something about it to make it special, to separate it from the thousands of other shampoo brands out there.Over positioning is when your marketing makes the product too special, so the potential customer group becomes too small. As a (poor) example, if you market your shampoo as perfect for left-handed people with red hair, there may not be enough people matching the description to make a profit on selling to them.
yes because customer every where ask for the product name not by collecting or defining the history of product that it was so and so
The things that must be checked before you buy a product are: 1.the quantity of the product 2.the quality 3.the mrp 4.the expiry date 5.the date of manufacture 6.the brand 7.the ingredients on the cover 8.check whether the product is neatly sealed. 9.check whether the name of the brand is correct.(for example-chik shampoo-might be spelled wrong as chic shampoo)
The main reason marketers go beyond selling a product and/or service to create a brand experience is to gain repeat customers. If the customer is familiar and happy with the brand, they are very likely to purchase the product or service in the future.
to me palmolive
Qualifying dimension is those important to include a customer type in a product-market. Meanwhile, determining dimensions are those affect the customer's purchase of a brand in a product-market.
Breck Shampoo is an American brand of shampoo with a long rich history. Breck Shampoo was founded back in 1930 by Dr John H Breck Sr, of Springfield Massachusetts.
Assuming that Great Value Aluminum Foil is a generic or grocery store brand... there may not be any actual difference between a generic product and a national name-brand product beyond the difference in price. Often the perception that the name-brand product is better is purely subjective, based on the customer's expectations being shaped by advertising. Sometimes the generic product is identical to the name-brand and produced in the same factory. The customer's only true means of determining quality is to purchase and use the generic product and to judge for oneself.
You are a sales manager for a particular brand of mixer and blender Frame a sample bad news letter telling a customer about that her claim for the product replacement is reject
When a producer of a product gears the product and its marketing towards a particular group, such as a brand of make-up that is made to appeal to pre-teen girls, etc.
The brand Infusium makes a product called Infusium 23 Repair & Renew 3 Leave-In Treatment.