The correct answer is: The bride's birthstone
Debeers diamonds are the standard by which most diamonds are measured.
DeBeers
Probably the DeBeers organization.
Debeers diamonds, Walmart, Microsoft
DeBeers, the diamond company, came up with this advertising campaign in 1938. Rumour has it that a secretary had worked all day on the words for the campaign, and just before leaving for the night, penned 'diamonds are forever' on her notepad. The next day, she presented the phrase to the campaign, and it became one of the most successful diamond advertising campaigns in history, wooing Americans to buy diamonds.
If you believe the DeBeers marketing group, and you should: diamonds last forever.
DeBeers
In this film, the diamond cartel pursuing acquisition of the pink stone may be loosely based around the DeBeers organization, but with a different name. DeBeers has not confirmed or denied the suggestion that a disclaimer be inserted into this film's credits, denying that DeBeers served as a model for this company. Read more, below.
Currently, that company is DeBeers.
The largest collection is probably in the hands of the DeBeers diamond organization.
The DeBeers diamond empire began in 1837 with the discovery of a Diamond mine in Africa. The DeBeers popularized the use of diamonds as a stone signifying commitment..
DeBeers are the diamond people in South Africa, they mine and they also broker, in one word they have the monopoly on the diamond industry, they are world famous, when you say "DeBeers" you know you mean diamonds.