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In a legal or ethical sense, any form of willful misrepresentation is considered a breach of ethics and possibly a breach of good will. The good will breach is the toughy here, as the deceived party can sue to break the contract, for damages, or both. In extreme cases, willfull misrepresentation may be interpreted as criminal fraud. Testifying in this manner would also be perjury.

That said, it would be naive to pretend this doesn't happen in the real world, from time to time.

Generally speaking though (and even applying Game Theory), willful misrepresentation is a poor tactic that has a nasty tendency to backfire.

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