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In the 4 P’s, branding is to packaging like the soul is to the body, honestly.

Packaging is the outside—how it looks, feels, gets picked off the shelf. But branding? That’s what gives it meaning. It’s the emotion, the story, the reason someone chooses your product over a hundred others. Without branding, packaging is just... a box.

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sumiit suthar

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1mo ago

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