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Q: In the context of marketing what is a product's position how do marketers know what it is?
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What is the Real Estate marketing context?

I am looking for the definition of Real Estate marketing context and marketing mix with some relevant examples. Could someone assist please?


Describe the role of promotion within the marketing mix?

The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.


How can a marketer explore and analyze marketing opportunities?

define internation marketing. why is it necessary for the internation marketer to adjust marketing program keeping in view of the domestic and foreign uncontrollabl? discuss each marketing controllable in this context?


How to use the 5 Ps of Marketing Training?

Marketing training is designed to help marketers learn how to most effectively provide marketing for clients. One of the key things taught in these courses is the 5Ps of marketing. The best marketers create synergy between these 5 Ps. Learning to harness the 5 Ps is critical to long-term marketing success.ProductProduct in this context refers to either the physical item being presented to consumers to the services being marketed.PricePrice refers to the optimal pricing. Optimal pricing takes into account both the market itself as well as the potential profit margin.PromotionPromotion refers to the means used to convey the product to consumers. This is the methods used to connect the potential consumer base with knowledge of the product and its benefits.PeopleThe term ’people’ refers to the people who will provide the product itself to the consumer. These people define and illustrate the image of the company and product. Personnel who provide products to consumers in a polite and cheerful manner are key to successful marketing overall. The truly best marketing campaign will do little if the people providing the actual products or services leave a negative impression with consumers.PlacePlace refers to the means and placement of distribution. A terrific product with effective marketing strategies does not get the product into the consumer’s hands. Without efficacious distribution means, the entire marketing approach is moot.Some people in the industry ask which of the 5 Ps is the most important. The answer is none of them. All of the Ps must work together in harmony. Balancing the 5 Ps can be challenging. One situation may call for more of one P than another. Sometimes the needs of one P overshadow the needs of another, or drive the decisions made regarding another.Successful marketing training will instill golden rules and tap into a marketer’s instincts. This allows the marketer to apply these principles in a multitude of marketing situations.


Role of attitude in developing marketing strategy?

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as howThe psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers);The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);The behavior of consumers while shopping or making other marketing decisions;Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; andHow marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points:Behavior occurs either for the individual, or in the context of a group (e.g., friends influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use).Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest.Consumer behavior involves services and ideas as well as tangible products.The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.

Related questions

What is a fad in a marketing context?

A fad is what is trendy that season and is utilized in the marketing context.


What is the Real Estate marketing context?

I am looking for the definition of Real Estate marketing context and marketing mix with some relevant examples. Could someone assist please?


Describe the role of promotion within the marketing mix?

The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.


How can a marketer explore and analyze marketing opportunities?

define internation marketing. why is it necessary for the internation marketer to adjust marketing program keeping in view of the domestic and foreign uncontrollabl? discuss each marketing controllable in this context?


What are the 7C's of digital Marketing?

Customer Content Community Context Convenience Cohesion Conversion


1 what purpose may a product portfolio serve in the context of marketing strategy?

to serve as documentation


What are the 7 C's of digital marketing?

Customer, content, context, community, convenience, coherence, and conversion


How to use the 5 Ps of Marketing Training?

Marketing training is designed to help marketers learn how to most effectively provide marketing for clients. One of the key things taught in these courses is the 5Ps of marketing. The best marketers create synergy between these 5 Ps. Learning to harness the 5 Ps is critical to long-term marketing success.ProductProduct in this context refers to either the physical item being presented to consumers to the services being marketed.PricePrice refers to the optimal pricing. Optimal pricing takes into account both the market itself as well as the potential profit margin.PromotionPromotion refers to the means used to convey the product to consumers. This is the methods used to connect the potential consumer base with knowledge of the product and its benefits.PeopleThe term ’people’ refers to the people who will provide the product itself to the consumer. These people define and illustrate the image of the company and product. Personnel who provide products to consumers in a polite and cheerful manner are key to successful marketing overall. The truly best marketing campaign will do little if the people providing the actual products or services leave a negative impression with consumers.PlacePlace refers to the means and placement of distribution. A terrific product with effective marketing strategies does not get the product into the consumer’s hands. Without efficacious distribution means, the entire marketing approach is moot.Some people in the industry ask which of the 5 Ps is the most important. The answer is none of them. All of the Ps must work together in harmony. Balancing the 5 Ps can be challenging. One situation may call for more of one P than another. Sometimes the needs of one P overshadow the needs of another, or drive the decisions made regarding another.Successful marketing training will instill golden rules and tap into a marketer’s instincts. This allows the marketer to apply these principles in a multitude of marketing situations.


What do search engine marketing consultants do?

These marketing consultants focus on getting higher placings for websites in search results. They also ensure that the context is correct, marketing spend is well used and attempt to limit the damage or incorrect search results.


Is or are when speaking about a company Context Why is Apple discontinuing their range of products or Why are Apple discontinuing their range of products?

Is unless talking about the people


How are search engine optimization and search engine marketing used in a public relations context?

Public Relations is about dealing with your public and stakeholders. If stakeholders are searching for your brand name, an issue relating to your business or simply wanting to know more about the products and services you offer by searching in Google or other search engines, then you need to be in a position to be found. PR can assist with the generation of links back to a website which is an integral aspect of search engine optimization.


What is Supplier power?

Supplier power refers to the pressure suppliers can exert on businesses by raising prices, lowering quality, or reducing availability of their products. In a business context, supplier power is typically wielded by a supplier when they increase costs, reduce quality or restrict the availability of their desirable products in an effort to enhance their bargaining position.