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B2B lead generation is more about building trust and long-term value, while B2C is often about quick conversions and emotion-driven buying. In B2B, buyers take longer to decide, ask more questions, and expect detailed product info and credibility especially when deals involve large quantities or partnerships. That’s why platforms like Pepagora, IndiaMART, and TradeIndia are built to support that deeper decision-making process with verified profiles, business details, and enquiry tracking. Unlike B2C ads, B2B leads come from being present where serious buyers are already searching.

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Neha Gupta

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1mo ago

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