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Sears and Roebuck
Sears, Roebuck and Co. was founded by Richard Warren Sears and Alvah Curtis Roebuck in 1893. They initially started as a mail-order catalog company before expanding into retail stores.
Sears first began in 1886 as the R.W. Sears Watch Company in Minneapolis, MN. Sears hired Roebuck in 1887, moved his company to Chicago, and in 1893 the corporate name of the firm became Sears, Roebuck and Co. At that time, all sales were done by mail-order from a catalog. The first store was opened in the Chicago mail-order plant in 1925 and was so successful that seven more stores were opened in the area by the end of that year.
By the late 1800s, railroads carried goods just about everywhere, from coast to coast. In rural areas, horse-drawn carriages could still be seen, and some salesmen (they were most always men back then) used this method of transportation. But mostly, Sears (which was then called Sears Roebuck) became known for their successful mail order business. People would receive the Sears catalog, choose what they wanted, write to Sears to let the company know, and the merchandise would be mailed to them.
They used mail-order catalogs.
By mail. Sears Roebuck and Co. Published a catalog each year, with everything form clothing to jewelry to tools to furniture to medicine to food to guns to... well, you name it, if it existed, Sears sold it. People ordered by mail, and Sears mailed or shipped their products back to them. Sort of like Amazon without the computer. By the way, check your library and see if they can get you a copy of the Sears 1898 catalog. It has been reprinted in a hardcover version- fascinating to look at what you could buy.
By mail. Sears Roebuck and Co. Published a catalog each year, with everything form clothing to jewelry to tools to furniture to medicine to food to guns to... well, you name it, if it existed, Sears sold it. People ordered by mail, and Sears mailed or shipped their products back to them. Sort of like Amazon without the computer. By the way, check your library and see if they can get you a copy of the Sears 1898 catalog. It has been reprinted in a hardcover version- fascinating to look at what you could buy.
By creating mail-order catalogs.
By creating mail-order catalogs
sears roebuck and co Chicago illnois, red sleeping bag stock no 8318, no 2527, from 1923 what is it worth
The mail order business is on a sharp incline because people order things more online now.
Sears in Chicago, Ill. Since that was the hub of the railroad system it was a perfect place to have his business. He sold everything from dolls to houses and shipped them by rail.