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Exclusive distribution means severely limiting the number of intermediaries. it's appropriate when the producer wants to maintain control over the service level and outputs offered by the resellers. and it often includes exclusive dealing arrangement.

Intensive distribution the manufacturer places the goods or services in as many outlets as possible. This strategy is generally used for items such as snack foods, soft drink, newspaper, candies and gum, products the consumer seeks to buy frequently or in a variety of locations.

Selective distribution relies on more than a few but less than all of the intermediaries willing to carry a particular product. It makes sense for established companies and for new companies seeking distributirs

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14y ago

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