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McDonald's is a very established company with thousands of branches throughout the world. The fact that it is a successful company doesn't necessarily mean that it is also a good investment. When looking into an investment opportunity, one should ask himself what is the purpose of the investment. Is it a Long / Short term investment? Is the person interested in High / Low risk? And more. Purchasing stocks could be very risky even when the company is great. The market could fall due to external factors, or the company can suffer from cyclical influences that could harm the stock performance for example. For example, McDonald's just reported that their sales declined for the first time in nine years.
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