They try to "spin" the news
For an entire read from the guy who basically wrote the book on how, check out the book aptly named "Propaganda" by Edward Bernays
Politicians typically base their forums on the demands of the public and media. Often times the questions raised during debates will influence not only what politicians say but also how they say it.
Politicians influence the media and public opinion through strategic communication, including speeches, press releases, and social media engagement. By framing issues in a particular way and utilizing persuasive messaging, they can shape narratives that align with their agendas. Additionally, politicians often leverage relationships with journalists and media outlets to ensure favorable coverage, which can sway public perception. This interplay creates a feedback loop where media portrayal can reinforce political messaging and vice versa.
Politicians need the media to communicate their messages, policies, and achievements to the public effectively. The media acts as a crucial intermediary that helps shape public perception and opinion, amplifying their reach and influence. Additionally, media coverage can enhance a politician's credibility and visibility, which are essential for garnering support and winning elections. Ultimately, a favorable media presence can significantly bolster a politician's ability to connect with constituents and rally support for their initiatives.
Many politicians are hostile to the media because they perceive it as a threat to their power and control over public perception. Media scrutiny can expose scandals, challenge narratives, and influence public opinion, which can be detrimental to their political agendas. Additionally, negative coverage can harm their reputations and electoral prospects, leading to a defensive stance toward journalists. This tension often stems from a struggle for influence and the desire to shape the narrative around their policies and actions.
A. they try to "spin" the news
No
Candidates hire media consultants to advise them on how to best deal with the media. Incumbent politicians have press secretaries.
(an important influence of print and broadcast media on public opinion)- Politicians, like everybody else, try to frame issues to win arguments, and they try to influence the "spin" the media will give to their actions aor issues.When the press focuses public attention on certain issues in American politics and ignores others, it is said to be engaged in issue framing
political party organizations have declined.
Particularly for conservative politicians and conservative media, it's very much the other way around.
Mass media has a great impact on the politics in the Caribbean. Mass media exposes the wrong doings of politicians, as well as their successes and projects.