Yes it is very advisable to use a advertising network when promoting a new product. This will help establish marketing ideas as well as promote the product line being sold.
Advertising
Advertising - is a hole notion. Advertising campain - is concrete actions for advertising and promoting company, idea, product, people etc. For example you have all advertising for milk. And you have advertising company "Got milk?"
nonpersonal selling of a specific product. An example is a regular television commercial promoting a soft drink. The primary purpose of the advertisement is to promote the specific soft drink, not the entire soft-drink line of a company.
Product promotion is one of the main elements of marketing. It's the action taken to advertise and encourage the sale of a good or service to a specific audience.
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
Product advertising is the actions taken by different businesses to promote and sell their products and services. For example: toothpastes, coupons, cosmetics etc. Non-product advertising (sometimes also called PR) is done by various businesses and groups to generate awareness if different issues and programs in the society. For example: pro choice, pro life, different non-profit organizations' awareness programs, promoting vegans etc.
Pull Advertising
Apple used many advertising campaigns such as television commercials, public places, wrap advertising, and print ads. They spent billions of dollars to promote their product which is why they are the big shots today.
Advertising will be the funding and implementation of placing the advertising in various medias. The advertisement will be the end product that is viewed through these medias. In other words advertising is one of the vehicles for the advertisement. Adding more: Simply Advertising is a process who's final result is the advertisement
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
An example of product advertising is commercial by Apple about their iPhone. This is an advert that is specifically created for the iPhone which is the product.