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If company sales are increasing but gross profit as well as net profit is declining, it means that sales are not increasing as rapidly as company costs and expenses are increasing.

A thorough review should be conducted to analysis the situation and selling price should be adjusted according to increase in cost prices.

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Q: Is it good if a company's annual sales go up while the gross profit margin goes down and the net profit figures go down also what does this mean for the company?
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