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If you want to start your business, understanding whether the market needs your product is the first step. Hence market research or business research (research for your business) is very important.

This helps you to understand market potential, competition, gaps and market size.

Every business should know the market they will operate in. This will help them to offer a product/service that the market needs or one that is different from what is available.

For e.g. If you want to open a coffee shop, you should do a market study to know the number of coffee shops in that locality, the community it caters to, the affordability, the pricing of competitors so that the coffee shop you launch can be different from others which will increase your chances to succeed.

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Related Questions

Is market research a financially viable tool for small business?

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